Residents of Saltburn will have noticed a regular fixture outside Smurfield's Supermarket of late where a protest has been taking place by The British Larger Footwear Association representative,
Kitty Heels and her partner Justin.
Their regular cry of "Bigger Shoes", can be heard in the town square most mornings and is intended to raise local awareness of the harm that can be caused by shoes that are too small.
"This is a problem that could be easily solved if the political will existed," said Kitty, "as well as raising awareness on this issue we will be collecting money to help people with chronically tight shoes."
We wish Kitty and Justin well on what is obviously a very big issue for them.